RIDE
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| Ride could quite easily be described as Creation's equivalent of a boy band. Achieving massive chart success in the early ninties. As most people are probarly aware Andy went on to form Hurricane#1 and is now a permanent member of Oasis. This interview was originally published in 'Ride - The Network' a fanzine run during the early 90's. The band had just finished touring for their second single 'Like A Daydream' which was only the second Creation single ever to grace the Top 40 after Loaded. |
END OF TOUR TALKRide Interview 17.5.90
Youve just reached the end of several months touring, do you ever find the routine of constant touring hard work? Laurence: You find a way to make it work every night, and whatever way it is its never turned into a routine which I dont think about. Its a routine, but one which is different every night, so no matter what happens Id always be able to play alright, because Ive just reached the state of mind, its just something you develop on tour. Mark: The thing is we always want to play a good gig, and the gigs that seem like hard work are the gigs where perhaps you were going through the motions a bit, its just harder work if you feel knackered. But what about the routine of doing the same set every night, as you have on this tour?
(The band had played a stunning version that night in which Mark ended up breaking his strings in frenzy!) Hows touring effected your song writing, does it make you more or less prolific?Andy:About the same as usual, we tend to come out with about three in a month. Laurence: Touring doesnt help song writing Andy: I dont know, because you can sit in the hotels and strum around Mark: And get your landlord up! Laurence: Its not done in the same way though, you cant practice.
At the Town Hall tonight, the Council were being pretty pathetic no alcohol was allowed, and drinks had to be finished in the bar, which meant we missed the support. Only 650 people were admitted, even though the capacity is in excess of 1000, the sound was limited, and the lights were on full (for fire regulations) until Ride protested, they were turned half down! What did the band think about the show?Laurence: It was strange, altogether, not enough people in the hall. The balconies didnt look that full at all. We were thrown in at the deep end and we had a good gig, but I wouldnt really advise it to other bands to come unless the crowd limit was raised, and the pa and house lights. Bigger venues surely beckon. How are the band going to handle huge concerts, like the Lorelei and the Reading festivals that they will be playing over the summer? Vocalist
Mark Gardener answers: The reason why it works so
well in Is it going to seem strange playing Reading after being unknowns in the crowd last year? Does it ever catch up with you; dont you lose track of whats actually happening? Mark: Yes, but you just adapt to the situation and get on with it and play. Yeah, when we get time off I feel happier because Im out of the band for a bit and realise what we were before, and feel really glad about how its all going so well. "Creation are like friends, we trust each other its not like a big major label where someones going to rip you off as soon as he gets a chance." Recently Guy Chadwick strongly complimented Ride in a Melody Maker interview, and this was followed up with Ride being booked as the support for House of Love concerts at Amsterdam, Paris and Brussels. Just before the Paris date, which was attended by the leading edge of the music press, Ride were the highest new entry in the charts, while The Beatles and the Stones sank ignominiously and Chadwick tried to erase their name from the bill. Tell us more Mark: It wasnt the House of Love it was just Guy Chadwick, which I suppose was The House of Love. It was just his paranoia. The trouble with Chadwick is that it took him ten years of being a fucked up sort of bloke to actually make any impact. Andy: And it took us four months! Mark: Hes seen us go wheew and hes probably envious. Karel asked what the band did in their spare time.
Do you still get a chance to draw at all? (The band all went to Art College) Mark again:Not really no, but I left that for music, it was never really sort of happening, Id like get back into it, it would be easy What about cover artwork?I thought about it, but really at the moment weve got no spare time, I mean the last record cover we got together after a Sheffield gig, we just came home, and went through it all night, just to make sure it would all be alright. Creation Records are renowned for the musical and contractual freedom that they give their artists, we wondered whether this freedom was extended to the video for Like a Daydream? Also who was the woman in the video?
Mark: We dont know her, we met her on the day, she was a model that the director got into it because she fitted the look of what we wanted, it was pretty much half and half (the division of input) we said all our ideas and he said his and we came to a conclusion, I really liked Like a Daydream at first, but now Im really looking for something else but completely different Dreams Burn Down will be the one to do it, much more arty, this one didnt leave a lot to the imagination. Radio, theyre years behind, all the radio One DJs just said it didnt fit into their shows, but we dont mind that sort of crap because the people buying the records will make their own minds up. How do you maintain artistic control with no formal contract? What would you do if they released something you werent happy with? Andy: They cant release something if we dont give it to them, and we make sure that everything we give to Creation is done by ourselves, and really sorted out Mark: Creation advise us, but its us who have overall control. They wouldnt do that (release unagreed material). Andy: Wed leave creation... Mark: but it wouldnt happen. Creation are like friends, we trust each other its not like a big major label where someones going to rip you off as soon as he gets a chance. Andy: Its much better to have it like that, than to have a contract where its all written down, and theres no room for friendship or trust. Will you stick with Creation?Andy: As far as I can see Mark:
In this country yeah. Weve got lots of
alternatives to think about. Andy: Weve no reason to leave Creation in this country Mark: In America you cant be anything on an independent label. In America you have to have a major deal behind you, but you can get just an American major deal and stay independent in this country. Has anything happened in America yet?Mark: We were number four in the import chart, but its just like on the college level that people are aware of it, its not exactly happening yet, were touring at the start of next year, and were doing some Japanese dates at the end of this year, its just fitting them all in. All this attention, and rising fame! What did you think when the last single got into the charts, were you surprised? Andy: A sort of shock really! Mark: I had to lay down! I mean Alan (McGee) was saying that he thought it would chart, but he said it would definitely chart if you release a 7, but we said no wed be happier doing it on our own terms (i.e., 12 and C.D.). I mean it really should have gone up though, it was the highest new entry, but we didnt get on Top of the Pops which we should have done. (The producers preferred to show Sonias latest single!) Its the same with radio, theyre years behind, all the radio One DJs just said it didnt fit into their shows, but we didnt mind that sort of crap because the people buying the records will make their own minds up. On a more serious note, why are you unwilling to express yourselves politically other than on the environment and poll tax?
Steve: I think its the politicals views are separate from the band, and we dont sing about them Andy: What we sing about is more important than politics anyway Lawrence: Weve all got our own personal political views, and if you want to know those youre welcome Mark: a lot of bands just get into it to get some kind of status from it Lawrence: We didnt get where we are because weve got a certain political belief, so why listen to what weve got to say? Also its unfair for one of us to say something like that because people will think thats how Ride feel, but I think on things like the Poll Tax we all agree. Are you paying your Poll Tax bills? Steve: I havent paid Andy: Im not paying. Mark: Im not paying. Lawrence: I tried to set fire to it today! (General laughter!) Thats typical of the Government isnt it, leaflets wont burn! Links |