The House of Love
The House of Love released four singles and one great album on Creation. In 1989 after huge media attention the band moved to Fontana where despite chart success, they failed to capture the magic of their Creation days. The band finally split in 1993, one year later Guy Chadwick (ex-lead singer) spoke to Gina Morris from the NME regarding his feelings towards Creation.
 

shine on"My feelings towards Creation are really warm. They've developed so much since we were on the label. I remember our album wasn't even released on cassette, that's how unsophisticated it was.

house of love

"We did fall out a bit. Funnily enough, I saw him just before Christmas. I hadn't seen him for a few years and it was really nice, we spent the evening chatting about old times. We fell out through conflict of interest and nothing more than that. The label became his priority very quickly after he became our manager, so it became a bit of a difficult relationship. But I've got really strong feelings about him, he's still, In all my experience one of the few people I'd consider to be a genuine music fan. who cares about making records for the right reasons. I think he's had his fair share of luck, but he's had his fair share of misfortune as well. He's one of these people who have a great gift for communication.

"I remember our album wasn't even released on cassette, that's how unsophisticated it was."

house of love"The thing is, he's not a manager. To be a manager you have to almost be completely selfless, let the group get on with the famous bit and the ego bit while they look after the money, but it's not in his nature to be like that. He's a very gregarious person, he's got a bit of an ego as well. His record label is to him what a band is to someone like me. It just never worked, but he was such a great person to have around you."

What was it like being on Creation?

"When we signed the main groups were The Weather Prophets, and Primal Scream were making their first album. The reason I went to him was because of his involvement with the Mary Chain, but they had just left him and it wasn't a very good time, he couldn't give away records and was really hated by the press. But there was still a reasonable togetherness, and we felt we were with the right label. They gave us enough time to develop, he was good in that way.guy chadwick - 2000

"Alan's a really nice guy and as genuinely moral as you can get, he means it. He just seems able to retain his integrity while having to deal with a business that's 99 per cent arseholes."

How do you think he'll celebrate the tenth anniversary?

"He's been celebrating ever since I can remember so I don't think one extra day Is gonna make any difference."