So what's wrong with Why Not?
It's cripplingly easy to settle for mediocrity, to believe that other people know what's best for you just 'cos they say it enough. It's easy to curl up and fade into expectation.
Then there's fun.
18 Wheeler understand. Realise how easy it would be to whittle away at critically received hillocks, scamper around predictable signposts. Right now, though, they're busy sprinting up mountains. They're after everything.
The Once Upon A Time business has 18 Wheeler growing up in Scotland, loving Classic records, hugging perfect pop, playing notable gigs with the likesof Oasis and giving the world some cool singles, and, in 'Twin Action' and 'Formanka', a couple of groovily melodic LPs. Nice nuzzily stuff that unselfconsciously perdated the current fancy for guitar-led, spiky songwriting. Oh yeah, 18 Wheeler use to be good.
Now they're better.
'Year Zero'. That's the full-length start, swishing at you like a barbed-wire fisbee early next year. Prefaced by a couplf of singles, beginning with 'The Hours and the Times'. Preconceptions are all very well, but, boy, this is going to take your head off.
"We know the album is going to surprise a lot of people," says singer and main songwriter Sean Jackson, "but it feels right for us, it's full of all the things that are influencing us now. We used to go to clubs like Slam in Glasgow and really started getting into techno, and at first we wanted to make, like, a straight-ahead banging techno album. What we've done instead is use the techno influences for the rhythm tracks and then built up all these layers over the top. The album's full of 'proper' songs, the best songs we've ever written, but the way each song is built up, and the way that we've used samples and loops gives the whole thing a real kind of interesting depth. There's lots going on in there."
Jackson isn't worried about whether The Kids will be able to get their heads around such a radical change of direction.
"I don't think indie fans are as purist as they used to be", he reasons. "I mean, anybody who goes out and buys an Oasis or Teenage Fanclub album these days is just as likely to listen to Orbital or The Chemical Brothers. You can see that in all the trip-hop stuff that brings together elements from dance and rock. And at the end of the day, "Year Zero" is basically an album of very good songs. We've always been influenced by classic songwriting and we're not about to turn our backs on that."
Now based in London, 18 Wheeler admit their current living environment has played its part in shaping 'Year Zero'.
"We go out to clubs and we can't deny that the music we hear when we're out has influenced the songs we write. These are really good times to be in a band. There's a lot of energy and excitement. And a real open-mindedness. Hopefully we've captured some of that. This is the best record we've ever made, but we've got another three albums worth written already. We're on a roll!"